4/29/2018

This week in Marketing the concepts revolved around brand imaging and pitches. The first major concept that was worked on this week was brand and brand imaging. This means my group, HydroFit, had to construct a plan for what we want our brand to be and who we want as part of it. HydroFit plans on having a positive brand image, one that pertains to the health and well being among our users. We intend to motivate our users to pursue an overall healthier lifestyle. Benefits include losing weight, having more energy, and being sick less often. Positioning Statement for my product would be: HydroFit is the most user friendly advanced bottle among all smart bottles on the market because HydroFit reminds the user through smartphone or FitBit vibration, which is more direct and subtle than competitors. The Value Proposition from my product would be: For modern workers in hectic job environments who are too focused on work to remember the last time they drank, HydroFit is a smart bottle that reminds when to drink by monitoring liquid consumption throughout the day. Unlike Hidrate Spark 2.0, our product reminds the user to hydrate through smartphone or FitBit vibration rather than glowing.

Another concept discussed this week in the memo was the Promotional Strategy for HydroFit. Our strategy here is to tie in the quote used from the ideal person page and relating it to the general audience. We believe that millions of people feel overwhelmed at work and are too focused or preoccupied to think about drinking and staying properly hydrate. We want to highlight her quote of “I’m constantly busy at work. Always on my feet. Have to drive the kids to practice when I get home. I’m on the move all the time. I barely have time to eat or drink let alone relax at any point throughout my day”. This quote is relatable to so many people and it will resonate with them. Another important piece that needs to be discussed is the types of media and how we will use them for our product. For us, owned and earned medias are crucial to our strategy. Since we are starting from nothing, it is important that we especially use owned and earned marketing. We plan on gaining most of our publicity from social media. Our game plan is to send a few bottles out to social media influencers, fitness gurus and those who are busy, and let them get our name out there as well. Since we plan to start selling our product on the internet, web advertising is very important.

The final concept discussed this week is the idea of the Sales Pitch. The goal of the pitch is to sell your product to potential investors in under 90 seconds. To do this one needs a good hook, hard hitting facts, expressing the need for the product, and a good closer. Our planned hook is a question asking if the audience has the same bug or issue that inspired us to make HydroFit. Next, we looked to introduce the product. Then we plan to mention why our bottle is better than existing bottles on the market. During the factual part of the pitch, we look to include information about economic growth, social trends, and more information about our competitive advantage over other products. Finally we look to close by highlighting our tagline: Monitor. Track. Remind. and explain what is the results from this.

What I would like to learn more about is how to highlight points better in our sales pitch.

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